137x
increase in ACV in 7 weeks
Read case study
Structuring a 66% Efficiency Gain in Enterprise Acquisition to Support a £500k ARR Uplift
Client typeB2B SaaS
Funding stageSeries A
Sub-industryCyber Security
MandateOperationalize a "perpetual demand" engine capable of supporting a £500k ARR uplift. Decouple revenue growth from founder-led referrals and validate a scalable acquisition channel to satisfy Board-level growth targets.
Module deployedPipeline Engine
StatusDelivered in 8 weeks
The client
The UK's preeminent independent architect of Identity Access Management (IAM). They compete directly against capitalized incumbents like Okta and Microsoft. Their proprietary security architecture is a market-leading asset, utilized by high-compliance sectors.
Why they came to us
Despite possessing a structural product advantage, the client operated under a severe "Founder-Led Constraint." The CEO managed the marketing function in a vacuum, while a lean sales unit hit capacity limits. They had incinerated a five-figure ad budget but were wasting time in meetings with "tire kickers".
“We have a number of very compelling differentiators... We just don't get to as many tables as we'd like to.”
— CEO
What we found
The client was competing on a "Feature Battlefield" rather than an "Economic Battlefield." By marketing technical security specifications to a technical audience, they inadvertently invited comparison with multi-billion dollar incumbents. The market acknowledged their security superiority but purchased based on operational velocity. The friction was not technological; it was narrative.
How we fixed it
Remotir acted as a "Force Multiplier," executing a strategic pivot from "Security Protocols" to "Billable Efficiency."
We identified a specific, high-friction bottleneck common to the target sector's daily workflow that was the root cause of real, quantifiable economic pain to the CxOs.
- Precision Targeting: We shifted focus from IT Administrators to P&L owners who absorb the cost of administrative friction.
- Asset Deployment: We utilized a singular messaging theme demonstrating the real-life impact of our client's software removing the bottleneck.
- Validation Mechanism: The thesis was validated with a surgical test budget, which achieved 2-3x industry standard traction (as measured by click-through rate and decision-maker engagement).
Validated unit economics
Cost Per Meeting (CPM)£169 (66% lower than industry)
Pipeline Velocity2-3 highly qualified meetings with CxOs per week
Audience Penetration20,000 High-Status Impressions (CxO level)
Decision Maker Density100% of meetings with Economic Buyers at UK Top 20-40 firms
What this unlocks
With unit economics stabilised at a 66% efficiency gain, the client has moved from "Hypothesis" to "Scale." The roadmap now dictates aggressive geographic expansion, utilizing the verified "Workflow Automation" narrative to secure market share before incumbent competitors can react.
More Results
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