Insights

GTM knowledge, frameworks, and playbooks from practitioners who build revenue systems every day.

Playbooks

End-to-end frameworks that walk you through every stage of building a revenue engine.

Playbook

$0 to $100k

The path from $0 to $100k ARR is not a mystery. It is a sequence of discrete, diagnostic problems - each with a specific solution. This playbook provides those solutions.

12 chapters·~2 hours
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Playbook

Pipeline Physics

Why 91% of forecasts fail and the complete system for forecast accuracy - the frameworks, metrics, and protocols that make revenue predictable.

12 chapters·~2.5 hours
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Playbook

Architecting Demand

From diagnosis to execution - the 4 Lens Framework and operational playbooks that turn marketing spend into revenue.

18 chapters·~3 hours
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Tactics

Step-by-step guides you can implement today. Each tactic includes the formula, a worked example, and common failures to avoid.

Tactic·12 min read

Define Your ICP in 30 Minutes

Build a precise ICP Statement that becomes your Sales Nav filter, your email hook, and your value prop. The 3-phase process for targeting precision.

Tactic·15 min read

Build a Prospect List in 30 Minutes for Under £100

Get 50-100 ICP-matched prospects with verified emails in 30 minutes for under £100. Using Sales Navigator, Apollo, and AI.

Tactic·12 min read

Find Pain Points That Trigger Action

The 5-Question Sequence for customer interviews that separate real pain from polite interest. Includes the Pain Intensity Score framework.

Tactic·15 min read

Getting Your First 10 Customers

The Manual Sales Laboratory: how to close your first paying customers through founder-led outreach in 8 weeks, without expensive tools or hired SDRs.

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