Playbook
Architecting Demand
The System That Turns Marketing Spend Into Revenue
Most demand generation fails because it optimizes tactics without fixing architecture. This playbook provides the complete system for profitable customer acquisition - from diagnosis to execution.
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Part 1
The Problem
Why most demand generation fails - and the structural issues that no amount of optimization can fix.
Part 2
The Solution
The 4 Lens Framework - the architecture required for profitable demand generation.
Part 3
The Channels
Channel-specific playbooks with exact tactics, economics, and execution frameworks.
Part 4
Operations
The operational infrastructure for running demand as a disciplined, continuous system.
Reference
Appendix
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