Chapter 14
The Demand Audit
10 min
Core Premise: The Demand Efficiency Scorecard provides a 125-point audit across all four lenses plus operational infrastructure.
The Demand Efficiency Scorecard
| Category | Points |
|---|---|
| ICP Architecture | 25 |
| Message Engineering | 25 |
| Channel Selection | 25 |
| Execution Discipline | 25 |
| Infrastructure & Operations | 25 |
| **Total** | **125** |
Score Interpretation
| Score | Level | Action |
|---|---|---|
| 100-125 | Optimized | Continuous improvement |
| 75-99 | Functional | Address weakest lens |
| 50-74 | Developing | Significant rebuild needed |
| <50 | Foundation | Complete rebuild required |
The Audit Process
Step 1: Self-assessment across all categories Step 2: Evidence review (actual campaigns, data) Step 3: Gap identification Step 4: Prioritized action plan