Tactics
Step-by-step guides you can execute today. Each tactic includes templates, formulas, and worked examples.
Tactic
Define Your ICP in 30 Minutes
Build a precise ICP Statement that becomes your Sales Nav filter, your email hook, and your value prop. Pain first, then targeting.
Tactic
Build a Prospect List on a Budget
50-100 ICP-matched prospects with verified emails in 30 minutes for under £100. Using Sales Navigator, Apollo, and AI.
Tactic
Find Pain Points That Trigger Action
The 5-Question Sequence for customer interviews that separate real pain from polite interest. Includes the Pain Intensity Score.